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Breakfast Beauties
BRAND IDENTITY & WEBSITE DESIGN
Breakfast Beauties is a new brand looking to disrupt the “breakfast by delivery” space. With the aim of attracting a young adult audience, I designed a playful logo and accompanying website that shows customers why Breakfast Beauties is a stand-out choice among competitors.
PROJECT SCOPE
Brand Identity Design
Website Design in Squarespace
LOGO DESIGN
The Breakfast Beauties logo was driven by contemporary yet playful typography, intended to reach an online demographic looking to order breakfast for delivery.
SECONDARY LOGO (BELOW)
In order to accommodate to the smaller size of delivery logo icons, I created a supplementary secondary logo to complement the full wordmark, which is used across all branded elements.
MOOD BOARD PRESENTATION
Before beginning the design process, I sourced a collection of reference material to present to the client, which allowed us to narrow down our vision for the tone and visual identity of the developing brand.
WEBSITE DESIGN (BELOW)
Once the logo design was approved, I moved on to expand the brand identity into the design of a website. Incorporating the playful colors, organic shapes, and bold typography, the design spares no expense at catching the attention of a potential customer.
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ADDITIONAL WORK SAMPLES
Future foods
JUST WING IT
SNACK VS CHEF
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LET’S STRIKE UP A CONVERSATION
Have some questions? Not sure where to start?Or just ready to roll? Shoot me an email and I’ll respond ASAP so we can get this show on the road.
Or if you’re anti-button, it’s just haley.a.koch@gmail.com