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Future Foods Website

BRAND REFRESH & WEBSITE DESIGN

Future Foods is a growing brand who was looking to attract new customers to their platform in the food tech industry. Working in close collaboration with their team, I developed an updated design system for their website as part of a push to refresh their brand identity into a more contemporary & engaging visual space, to show new customers how forward-thinking and innovative their brand can be.

PROJECT SCOPE

Brand Identity Refresh
Full Website Design in Figma

See it for yourself →

COLOR PALETTE DEFINITION

Future Foods was looking to refresh their branding into something more contemporary and tech-forward. I chose this color palette as a balance between showing they’re a viable competitor within the tech industry, while still maintaining an essence of fun.

TYPOGRAPHY CHOICES

Since it can be easy to get absorbed into the noise of the many participants in the tech industry, I chose a show-stopper of a typeface to open up the website and its most important headlines, ensuring potential customers see Future Foods for the disruptor it’s positioned to be.

BRAND PAGE GALLERY (BELOW)

With Future Foods representing a diverse catalogue of brands & cuisines, the website required a collection of landing pages that would properly showcase each unique identity. Each page demonstrates to potential customers the value of a Future Foods brand partnership, while living within the greater structure & design of the Future Foods website.